Target foot traffic is still down after 3 months in the fallout of dismantling DEI and subsequent boycotts

Quick Summary:

Foot traffic was down 3.3% YoY in April, following dips of 6.5% in March and 9% in February, according to data from Placer.ai.

The protest was scheduled to end on Easter, but organizers decided to continue the boycott because Target did not restore DEI.

But the top comments on the brand’s social media channels are dominated by criticism from users who say they were once frequent Target shoppers who stopped after its DEI reversal.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Andrew Adam Newman, Retail Brew

Category: EconomyBusiness

Markets: United States

Topics: Target DEI Morning Brew

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-05-09 @ 14:07:07 (15 hours ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 476 words

Reading Time: 3 minutes read

Sentences: 4 lines

Sentence Length: 119 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 28516395

View Article Analysis

About Fortune

Main Topics: EconomyBusiness

Official Website: fortune.com

Update Frequency: 58 posts per day

Year Established: 1929

Headquarters: United States

News Last Updated: 9 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #95

Publisher Details

Frequently Asked Questions