Google Launches Direct Online Sales of Pixel Phones in India via Official Store

Google has officially started direct online sales of its popular hardware devices, including Pixel phones, watches, and earbuds, in India. This marks a significant step for the tech giant as it aims to strengthen its foothold in one of the world's largest smartphone markets. The announcement came on May 29, 2025, with the launch of the official Google Store website for Indian consumers.

This move allows Indian users to purchase Google products directly from the company for the first time, bypassing traditional retail channels. Previously, Google relied on authorized retailers and e-commerce platforms like Flipkart to distribute its devices in the country. The direct-to-consumer model is expected to offer better pricing, exclusive deals, and a more seamless buying experience.

According to Mitul Shah, Managing Director of Devices and Services at Google India, the decision to enable direct online purchasing is driven by the dynamic and evolving Indian smartphone market. The company aims to cater to the growing demand for premium devices and enhance customer access to its latest technology.

The launch of the online store comes ahead of Google's anticipated opening of physical retail stores in India, signaling a broader strategy to compete with rivals like Apple, which has already established a strong direct-to-consumer presence in the region. Industry experts believe this could intensify competition in the premium smartphone segment.

In addition to Pixel phones, the Google Store offers a range of products, including smartwatches and earbuds, with attractive discounts and cashback offers on select items like the Pixel 9 series. Google has also promised to maintain its existing online and offline retail partnerships to ensure wider availability.

As Google ramps up its efforts to capture the Indian market, consumers can expect more personalized support, faster product launches, and potentially exclusive products through the official store. This development is poised to reshape the way Indian customers interact with Google's hardware ecosystem.